March 1, 2014 Customer Strategist Loyalty on a Global Scale Nandan Mer of MasterCard shares insight about how loyalty programs are evolving to meet the needs of issuers and consumers around the world.
February 16, 2014 Client Story Advanced analytics identifies at-risk customers Our client's growing customer churn problem was undeniable. We provided help by granting a better understanding of their customers and therefore reducing churn. Communications
September 1, 2012 Customer Strategist SunTrust Learns Why Customers Behave the Way They Do The bank uses customer data and predictive analytics to be more relevant to customers and prospects, leading to improved satisfaction, revenue, and loyalty. Retail Banking
September 1, 2011 Customer Strategist Get Better Insight Faster The dynamic nature of today’s telecom customers requires an equally dynamic use of analytics to understand customers and make decisions. Communications
March 1, 2011 Customer Strategist In Healthcare the "Customer" Has Many Faces The industry is rife with intertwined customer groups. Understanding the needs and priorities of each is essential to delivering a profitable customer experience. Healthcare Providers
December 1, 2010 Customer Strategist Mashreq Bank Rewrites the Rules of (Customer) Engagement The UAE's changing economic and demographic landscape has forced Mashreq Bank to begin a three-year transformational journey to become customer focused. Financial Services and Insurance
December 1, 2010 Customer Strategist When the Customer Is King, Customer Experience Rules Banco Santander’s intense focus on customer experience helps to increase retention, solidify customer loyalty, and build the bottom line. Financial Services and Insurance
October 1, 2010 Customer Strategist Why Customer Experience Should Matter to You T-Mobile’s focus on the customer experience helps gains customers’ trust and loyalty. Communications
June 1, 2010 Customer Strategist The Gains and Pains of Unexpected Rapid Growth Telecom provider Nedjma scored 2 million new customers in only six weeks. Here’s how the company intends to retain them. Communications
September 1, 2009 Customer Strategist Loyalty Is a Virtue and an Asset Understanding and tapping into customer loyalty can lead to significant long-term business benefits. For many companies, however, reaching this goal can be elusive.
