December 1, 2011 Customer Strategist Meet Today’s Social Customer The question for brands, and the marketers and salespeople who represent them, is: Are you prepared to be part of the social conversations happening about your brand?
September 1, 2011 Blog Customer Experience Management Strategy and Best Practices Profitable business performance is not a one-time activity. It is an ongoing evolution that requires rich, cross-channel customer intelligence.
September 1, 2011 Customer Strategist Multichannel 101 The complex art and simple science of developing a differentiated multichannel strategy
September 1, 2011 Blog A Segmentation Framework That Works Using multidimensional segmentation, companies can better target their customers by developing and maintaining a detailed understanding of their behaviors, needs, and value.
July 1, 2011 Customer Strategist Invest in a Multichannel Customer Experience, or Go Bust Balancing the three foundational business elements—people, technologies, and processes—helps financial institutions drive sales and enhance service.
July 1, 2011 Customer Strategist Multichannel Strategy for the Financial Services Industry Companies must shed their preconceived notions of multichannel strategy and see its true potential for providing a positive customer experience. Financial Services and Insurance
July 1, 2011 Customer Strategist Multichannel Excellence Enables Customer Advocacy for Telecoms Stop focusing solely on satisfying customers and start building advocacy among the most valuable part of your customer base. Wealth Management
July 1, 2011 Customer Strategist Get Social or Get Out of the Way Four ways that social CRM can deliver a consistent customer experience in today’s multichannel world.
December 1, 2010 Customer Strategist The Winning Way to Deliver Superior Service: “Every Customer Every Time” Mark Beausoleil, director of retail sales and service, explains the service strategies that support the achievement of the award. Retail Banking
October 1, 2010 Customer Strategist Customer Experience Excellence: Distinguishing the “Strugglers” from the “Succeeders” Research reveals the traits that enable companies to offer a superior customer experience.
October 1, 2010 Blog Customer Churn Prevention: 3 Best Practices to Retain Customers Customer retention is critical for brand success. These strategies to prevent customer churn will help decrease costs, increase profitability, and improve customer loyalty and lifetime value
June 1, 2010 Customer Strategist Harnessing the Power of Customer Intelligence SimplexGrinnell put an enterprise process in place to capture, analyze, and respond to customer feedback.
