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Study: Crafting a Unified Customer Experience Strategy

Providing customers with satisfying – and enjoyable – support experiences has never been more important, both in terms of serving customers effectively while differentiating the...

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Three Hurdles Facing B2B Lead Generation

Current trends in B2B marketing have made lead generation increasingly complex. Overall, B2B lead generation requires a significant investment in time, effort, and energy compared to B2C marketing...

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Five Steps Toward a Sound Data Segmentation Strategy

The sheer amount of Big Data—both structured and unstructured—streaming into organizations today often makes data collection and analysis an overwhelming task even for the most...

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Delivering a Psychic Brand

This article was originally published in the Fall 2013 issue of Customer Strategist.Technology continues to progress from the age of responsive platforms to predictive analytics. Companies are now...

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Healthcare Reform and the Patient-Centric Culture of the Future

As the healthcare landscape begins to transform with the Affordable Care Act, so must healthcare providers’ approach to customer service.Payors and providers can no longer focus solely on B2B...

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Helping a Technology Company Increase Revenue by $174 million

Nurturing both current and prospective customers is imperative for the continued growth of organizations. This was a priority for an international technology manufacturing and consulting company...

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Four Easy Steps for “Selling” Customer Experience to the C-Level

For many companies, saying they want to deliver great customer experiences and actually investing in them are two different things. Often, getting approval for the budget to spend on strategies and...

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Three Social Media Strategies to Promote Better Customer Service

Social media is changing the way companies do business. Today, customers have the power to share poor customer experiences with the world with a click of a button. If companies are unable to adjust...

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The Secret to Customer Retention: Exceptional Customer Service

Research shows that acquiring new customers can cost five times more than retaining current customers. Yet, many organizations are spending their money and time seeking out new customers instead of...

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ROI Revealed for Customer Experience Strategy

Sure, every company likes the idea of improving the customer experience. But when put up alongside other day-to-day business concerns, it often gets kicked down the road for a later time. And too...

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