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Balancing the Budget with Customer Demands

Are you struggling to balance the company budget with customer demands? This budget season has many consumer advocates pleading with CFOs for dollars to put more customer-focused strategies into...

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Four Steps to Accelerate Revenue Performance

Increasing revenue is a goal for every organization. Although this is a high priority for business leaders, many organizations lack a systematic approach to building the plan to accelerate revenue...

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Social Media Company Uses Data to Accelerate Sales

The international social media company discussed in this post is one of our clients.Social media is becoming more and more popular. But, with popularity comes competition, so the leaders in the...

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The Untapped Potential of Unstructured Data

There’s nothing new about using data to make decisions. But, what is new is the potential that new data sources hold in providing real actionable insight. Unstructured data such as social...

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The Future is Here: Transforming the Automotive Customer Experience

At the turn of the 20th century GM, Ford, and Chrysler manufactured the American car culture, and the 21st century is rapidly transforming it with a new automotive customer experience.Ford Mustang....

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What’s the Fix for Today’s IVR?

Years ago, the ATM was put into cities that served as test beds for ATM machines. Bank customers liked the self-service capabilities, and banks across the nation started installing ATM machines....

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Leveraging Big Data to Drive Sales Performance

Customers and prospects share a tremendous amount of information about themselves – both intentionally and inadvertently – through their digital interactions with companies. This...

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The Art of I’m Sorry: Crafting the Perfect Customer Apology

In our socially connected world, customers will tell twice as many people about a bad customer experience than a good one, so it’s critical for companies to respond with a meaningful customer...

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Lead Generation: Thirteen Facts for Finding the Right Channel Mix

Internet ads. Cold calling. Social media. Tradeshows. Email marketing. Online chat. Mobile marketing. Blogs. Which channel mix will help you generate the most sales leads? Wonder no more. 1to1...

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Helping a Communication Leader Up Sales and Boost Net Promoter Score™

Sales success is essential for organizations to thrive. But, achieving sales growth on its own isn’t enough. Savvy business leaders know that they need to both deliver on their sales promises...

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