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Leveraging Big Data to Drive Sales Performance

Customers and prospects share a tremendous amount of information about themselves – both intentionally and inadvertently – through their digital interactions with companies. This...

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The Art of I’m Sorry: Crafting the Perfect Customer Apology

In our socially connected world, customers will tell twice as many people about a bad customer experience than a good one, so it’s critical for companies to respond with a meaningful customer...

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Lead Generation: Thirteen Facts for Finding the Right Channel Mix

Internet ads. Cold calling. Social media. Tradeshows. Email marketing. Online chat. Mobile marketing. Blogs. Which channel mix will help you generate the most sales leads? Wonder no more. 1to1...

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Helping a Communication Leader Up Sales and Boost Net Promoter Score™

Sales success is essential for organizations to thrive. But, achieving sales growth on its own isn’t enough. Savvy business leaders know that they need to both deliver on their sales promises...

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One Simple Way to Earn a Customer's Trust

Syngenta, the global agrochemical company, created four different product information and guidance modules for South African potato farmers, tailored generally to the four different potato-growing...

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The Relationship Dynamic: Mapping Customer Interactions

Researchers, psychologists, and scientists of all types continually study relationships, but what happens when you start connecting things seemingly unrelated (like diseases) or start mapping...

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Etiquette: Following Cultural Norms and the New Rules of Serving Digital Customers

Foreign cultural norms and serving digital customers have much in common these days; they both require us to brush up on our etiquette. Distant countries and modern-day customers have social and...

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Gaining a Detailed View of Cloud vs. Premise Contact Center Total Cost of Ownership (TCO)

There are a lot of figures randomly tossed around about the total cost of ownership (TCO) for both cloud and premise-based contact center platforms. And, while some of the numbers being reported...

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Five Keys to Set the Stage for New Customer Acquisition

Sales teams have always had their work cut out for them. But in a competitive economy, where the differentiators between organizations are getting slimmer, the challenges that sales teams face for...

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Customer Connections and SMS: How Texting is Changing the World

What’s the easiest and best way to create immediate customer connections? SMS or text messaging could arguably be the most efficient means for sending a note to the pockets of your customers....

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