Affinity Federal Credit Union Chief Brand Officer Jacqui Kearns answers to the real boss: the firm’s members.

Measure new customer experience metrics for an agile world.

Social collaboration among employees and customers shows that talk isn’t cheap.

GoDaddy, AmEx, and PwC consider their social compass to be a differentiator for customers and employees.

Walgreens looks to influencers to help reach customers in effective and engaging ways via mobile.

Five ways to build value by making a genuine connection with customers.

Microsoft U.S. CMO and General Manager Grad Conn explains how the company is evolving to keep up with customer demands.

A surge in fake news and negative brand associations has companies taking a fresh look at content moderation strategies.

Organizations can learn a lot from Trader Joe’s and Southwest Airlines’ strategy for turning employees into brand ambassadors.

Customer experiences are at the heart of successful retail brands.

Four ways to activate the valuable insight customers are already giving you to elevate your brand position.