March 1, 2013 Customer Strategist Data Livens Up Financial Relationships at Old Mutual Old Mutual uses data strategy to break away from life insurance’s “buy and die” relationship reputation and deliver significant ROI. Financial Services and Insurance
February 1, 2013 Customer Strategist A Lesson from Google on Marketing Innovation Innovative marketers take action at the “zero moment of truth” to connect with consumers in the right place at the right time with the right message. High Tech
February 1, 2013 Customer Strategist Innovate Beyond Cool to Sustain Growth Investments Officer at UAE telecom du explains why it’s important to resist the temptations to focus on fun gadgets and instead innovate by improving the customer experience. Communications
September 1, 2012 Customer Strategist SunTrust Learns Why Customers Behave the Way They Do The bank uses customer data and predictive analytics to be more relevant to customers and prospects, leading to improved satisfaction, revenue, and loyalty. Retail Banking
December 1, 2011 Customer Strategist Charter’s Social Commitment to Customers Charter Communications uses social media to move from a culture of compliance to one with a commitment to customers. Communications
March 1, 2011 Customer Strategist Syngenta Cultivates Double-Digit Growth A proactive product strategy that shifted the agribusiness from selling commodities to delivering a service yields an abundant return.
December 1, 2010 Customer Strategist KBC Belgium’s End-to-End Reorganization Around the Customer Not willing to risk the complacency that can come with market leadership, the bank focused on customer centricity to stay competitive and build its business. Retail Banking
October 1, 2010 Customer Strategist Local Innovation Spurs Global Growth at Etisalat Etisalat Group CMO Essa AlHaddad discusses the telecom’s approach to customers and how it connects local autonomy with enterprisewide strategy.
October 1, 2010 Customer Strategist Customer Centricity Starts at the C-Level In a changing business environment Xerox Chief Marketing Officer Christa Carone works closely with her C-level colleagues to shed old brand perceptions and partner with customers for long-term strength.
April 1, 2010 Customer Strategist Customer Value Drives Growth at Nordea Bank The multinational financial services firm uses a relationship banking model to unify its operations and ensure its long-term success. Retail Banking
