September 1, 2012 Customer Strategist Retail Banking SunTrust Learns Why Customers Behave the Way They Do The bank uses customer data and predictive analytics to be more relevant to customers and prospects, leading to improved satisfaction, revenue, and loyalty.
December 1, 2011 Customer Strategist Communications Charter’s Social Commitment to Customers Charter Communications uses social media to move from a culture of compliance to one with a commitment to customers.
March 1, 2011 Customer Strategist Syngenta Cultivates Double-Digit Growth A proactive product strategy that shifted the agribusiness from selling commodities to delivering a service yields an abundant return.
December 1, 2010 Customer Strategist Retail Banking KBC Belgium’s End-to-End Reorganization Around the Customer Not willing to risk the complacency that can come with market leadership, the bank focused on customer centricity to stay competitive and build its business.
October 1, 2010 Customer Strategist Local Innovation Spurs Global Growth at Etisalat Etisalat Group CMO Essa AlHaddad discusses the telecom’s approach to customers and how it connects local autonomy with enterprisewide strategy.
October 1, 2010 Customer Strategist Customer Centricity Starts at the C-Level In a changing business environment Xerox Chief Marketing Officer Christa Carone works closely with her C-level colleagues to shed old brand perceptions and partner with customers for long-term strength.
April 1, 2010 Customer Strategist Retail Banking Customer Value Drives Growth at Nordea Bank The multinational financial services firm uses a relationship banking model to unify its operations and ensure its long-term success.
