How can we be more innovative? Savvy business leaders have realized that the answer to this question begins with another question: What do our customers need, want, and aspire to? Even customer-centric companies, though, face challenges in driving successful innovation.
![Innovation Challenges](/sites/default/files/styles/max_800w_webp/public/2023-01/benchmark1_0.jpg.webp?itok=mcpm5Ql4)
Making sense of CX Innovation
Companies are betting on artificial intelligence and blockchain to power the next wave of innovations.
![Blockchain](/sites/default/files/styles/max_800w_webp/public/2023-01/benchmark2_0.jpg.webp?itok=6R703Qzl)
![Innovation and product development](/sites/default/files/styles/max_800w_webp/public/2023-01/benchmark3_0.jpg.webp?itok=7Rcln02y)
If you can't measure it, you can't improve it
Sales growth and customer satisfaction are among the key metrics that companies look for to justify innovation.
![What are the most important metrics](/sites/default/files/styles/max_800w_webp/public/2023-01/benchmark4.jpg.webp?itok=QEcRVCAR)
![Top 10 most innovative countries](/sites/default/files/styles/max_800w_webp/public/2023-01/benchmark5_0.jpg.webp?itok=3dpzWyCo)