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The Innovation Effect

Customer-Driven Innovation

How can we be more innovative? Savvy business leaders have realized that the answer to this question begins with another question: What do our customers need, want, and aspire to? Even customer-centric companies, though, face challenges in driving successful innovation

Making sense of CX Innovation
Companies are betting on artificial intelligence and blockchain to power the next wave of innovations. 

If you can't measure it, you can't improve it
Sales growth and customer satisfaction are among the key metrics that companies look for to justify innovation.