January 4, 2017 Customer Strategist The Choice Is Simple. Or Is It? Choices add complexity to the buying decision and complexity complicates things.
October 11, 2016 Customer Strategist Automotive Where the Rubber Meets the Road Bridgestone tire and auto care upends traditional perceptions of the visit to a mechanic with a dedicated customer focus.
September 21, 2016 Blog Property and Casualty Insurance How Insurance Companies Can Upend the Customer Experience
