March 1, 2014 Customer Strategist Telstra Reaffirms Commitment to Customers, Gains Subscribers The 100-year-old Australian operator focuses on building customer advocacy as its strategy for the next 100 years. Communications
March 1, 2014 Customer Strategist Keeping Up a World-Class Experience During Transformation Inspirato scales its customer experience strategy and technology to optimize personal relationships. Travel and Hospitality
December 1, 2013 Customer Strategist Dell's Future=Fewer Products, More Support Instead of chasing a dying product dream, Dell will focus on service-based areas of growth, including cloud computing, Big Data, security software, and mobile. High Tech
September 1, 2013 Customer Strategist Customer Experience in Retail Banking: The Bank's Perspective Akbank and BNP Paribas made improvements to the customer experience, which in turn made significant improvements to their bottom line. Retail Banking
March 1, 2013 Customer Strategist Keeping Promises Helps Aflac Build Lasting Customer Trust Michael Zuna has helped the company grow by nearly 7 percent during an economic downturn. He explains how Aflac prides itself on maintaining the promises made by its marketing icon to enable healthy business outcomes. Property and Casualty Insurance
February 1, 2013 Customer Strategist Mastering the Art of Scientific Marketing Here’s how to break out of traditional marketing’s comfort zone to deliver the art of the craft with the science to back it up.
