Resources

The 4 Steps to Becoming a Customer-Centric Airline

The Building Blocks for Optimizing Marketing Investments

Technology Can Help Us Fix the World Economy

The Real Cost of Customer Experience

Linking Customer Experiences to Business Outcomes

Maximize Long-Term Value and Hit Short-Term Targets

Optimizing Analytics Creates a Competitive Advantage

Customer Experience Improvements Build Customer Value

Customer Value Drives Growth at Nordea Bank

The Mathematics of Profitable Marketing

What Being Close to Your Customer Really Means

Marketing Decision Making in 2010

An Appraisal of “Customer-Driven” Capitalism

The P&L of Mobile Marketing

A Fresh Look at Customer Value

Loyalty Is a Virtue and an Asset