×

blog

Recent Posts

Blog updates via Email

Technology Meets Customer Experience at Dreamforce

Last week, I attended the salesforce.com® user conference Dreamforce. The show has become bigger than just a user conference – it’s become a destination for sales, service, and...

Continue Reading...
Three Keys to Bridging Marketing and Sales

Marketing and sales can no longer work effectively in silos. According to Aberdeen Research, companies who are “best-in-class” at aligning marketing and sales have a 20 percent average...

Continue Reading...
Forging Healthcare’s Path to Customer Centricity

As millions of consumers flood the market, the lines between traditional insurance and consumer-driven insurance plans will begin to blur.Over time, the number of consumers purchasing healthcare...

Continue Reading...
Modern Marketers Take on Big Data

Delivering the right message to the right customer, at the right time, through the right channel is not the future of marketing, it’s today’s reality. Mastering this reality enables...

Continue Reading...
Helping the Community, Both Inside and Out

Social responsibility. It’s good for individuals, and it’s good for companies. When employees feel like they’re making a difference outside the office walls, it can go a long way....

Continue Reading...
Get Ready for the 2020 Customer

We live in the age of customer experience where anticipating the needs of customers is a mainstream strategy for many enterprise companies. Forward-thinking organizations, however, know that in the...

Continue Reading...
Five Steps for Accelerating Sales Growth

These fall months have loyal football fans all over the country cheering for their favorite teams. As is true for organizations, NFL teams wouldn’t go far without the support of their biggest...

Continue Reading...
Study: Crafting a Unified Customer Experience Strategy

Providing customers with satisfying – and enjoyable – support experiences has never been more important, both in terms of serving customers effectively while differentiating the...

Continue Reading...
Three Hurdles Facing B2B Lead Generation

Current trends in B2B marketing have made lead generation increasingly complex. Overall, B2B lead generation requires a significant investment in time, effort, and energy compared to B2C marketing...

Continue Reading...
Five Steps Toward a Sound Data Segmentation Strategy

The sheer amount of Big Data—both structured and unstructured—streaming into organizations today often makes data collection and analysis an overwhelming task even for the most...

Continue Reading...

Pages