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Best Practices for Building a Customer Interaction Hub

Today’s customers expect service when they want it and where they want it, and they’re using multiple channels to interact with the brands with which they do business. The trend is...

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Optimize the Self-Service Customer Experience

According to a report, The Self-Service Economy, 40 percent of consumers in a global survey claimed they would prefer to utilize self-service channels as opposed to human contact. It seems that...

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Make Your Content Resonate

Did you know that content marketing can be traced back to 4200 B.C.? Explore the history of content marketing, and see just how far marketers have come from the days of etching messages onto cave...

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Good Enough Isn’t: Using the Moneyball Approach to Develop an All-Star Team!

Perfectionists, please raise your right hand. Type A personalities, kindly raise your left. If you are now able to clap your hands over your head, this blog is for you.It was Judi Hand, head of our...

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Balancing the Budget with Customer Demands

Are you struggling to balance the company budget with customer demands? This budget season has many consumer advocates pleading with CFOs for dollars to put more customer-focused strategies into...

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Four Steps to Accelerate Revenue Performance

Increasing revenue is a goal for every organization. Although this is a high priority for business leaders, many organizations lack a systematic approach to building the plan to accelerate revenue...

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Social Media Company Uses Data to Accelerate Sales

The international social media company discussed in this post is one of our clients.Social media is becoming more and more popular. But, with popularity comes competition, so the leaders in the...

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The Untapped Potential of Unstructured Data

There’s nothing new about using data to make decisions. But, what is new is the potential that new data sources hold in providing real actionable insight. Unstructured data such as social...

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The Future is Here: Transforming the Automotive Customer Experience

At the turn of the 20th century GM, Ford, and Chrysler manufactured the American car culture, and the 21st century is rapidly transforming it with a new automotive customer experience.Ford Mustang....

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What’s the Fix for Today’s IVR?

Years ago, the ATM was put into cities that served as test beds for ATM machines. Bank customers liked the self-service capabilities, and banks across the nation started installing ATM machines....

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