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Airlines: Where It All BeganWhile frequent flyer programs took flight more than 30 years ago, today’s loyalty initiatives among airlines often sit idle despite increased access to behavioral data.
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4 Retail Bad Habits to BreakStrengthen loyalty and win back the capricious customer.
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From Loyalty to EngagementTelecom operator Proximus marries the old with the new to optimize its loyalty program.
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There’s No One More Loyal Than a Sports FanBasketball, baseball, and hockey teams innovate to live up to loyal fans’ expectations.
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Take an Evergreen Approach to Loyalty GrowthCompanies must shift their focus from customer acquisition to customer engagement to preserve retention and maintain satisfaction.
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Pop the Bubble Surrounding Your Sales TeamResearch reveals the isolated and unclear nature of sales organizations as financial services firms emerge from the Great Recession.
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Healthcare's Loyalty LandscapeHere’s what it takes to drive engagement and retain members.
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Gamifying Customer Engagement to Drive GrowthThe 7 E’s of next-generation loyalty strategy.
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The Technology Behind Customer EngagementThe technology decisions you make will influence the type of experience you create for your customers.
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9 Leadership Behaviors That Drive Customer LoyaltyLeaders must serve as role models to create an environment where customer loyalty can easily grow.
