Strategy is about making specific choices to win in the marketplace. It’s about how to practically translate the business’ aspiration into reality. Strategy involves deciding where to play, where not to play, and how to play so that you are able to maintain a competitive advantage. Consider five critical areas of strategy development, and ask yourself these questions to guide your own unique sales strategy development.
TTEC Recognized as a Leader in Everest Group's 2024 CXM Services PEAK Matrix® Assessment for the Americas for the Fourth Consecutive Year
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