September 30, 2022 Customer Strategist Building Trust in the Healthcare Industry Achieving customer trust can put healthcare firms in a position of competitive strength that can lead to long-term financial gains. Healthcare
September 29, 2022 Customer Strategist Brentwood Associates Leverages Loyalty for Smarter Investments Eric Reiter approaches investment in a nontraditional way—by seeking out companies with great reputations and steadfast customer loyalty. Financial Services and Insurance
September 29, 2022 Customer Strategist Breaking the Vicious Cycle Poor customer experiences cost companies customers and revenue. Here’s how to change course and create a virtuous cycle of satisfaction and profitability to better meet performance targets.
September 29, 2022 Customer Strategist Branding Through the Eyes of the Customer Affinity Federal Credit Union Chief Brand Officer Jacqui Kearns answers to the real boss: the firm’s members. Financial Services and Insurance
September 29, 2022 Customer Strategist Big Data’s Big Miss: Customer Strategy Without customer experience leading the way, executives are missing what should be the lynchpin of their Big Data strategies.
September 29, 2022 Customer Strategist Big Data’s 5 Missing Ingredients The volume and velocity of data has exploded, but not enough has changed in the way organizations have leveraged and applied data.
September 29, 2022 Customer Strategist Banking’s Most Important Currency: Customer Trust Today’s banks must provide personalized cross-channel engagement to defend against new competitors and drive profit growth. There are five key pillars of trust that will improve customer engagement. Financial Services and Insurance
September 29, 2022 Customer Strategist Banking Channels: No “Alternatives” Anymore The industry is in the midst of a role reversal between branches and newer customer channels. Retail Banking
September 23, 2022 Customer Strategist 5 Ways Companies are Becoming Truly Customer-Centric New research shows that companies are entering the next phase of customer-centric transformation.
September 22, 2022 Customer Strategist The 4 Steps to Becoming a Customer-Centric Airline Airlines must redirect their sights from cost containment to customer centricity to arrive at long-term success. Travel and Hospitality
