March 1, 2013 Customer Strategist Property and Casualty Insurance Keeping Promises Helps Aflac Build Lasting Customer Trust Michael Zuna has helped the company grow by nearly 7 percent during an economic downturn. He explains how Aflac prides itself on maintaining the promises made by its marketing icon to enable healthy business outcomes.
February 1, 2013 Customer Strategist High Tech A Lesson from Google on Marketing Innovation Innovative marketers take action at the “zero moment of truth” to connect with consumers in the right place at the right time with the right message.
February 1, 2013 Customer Strategist Communications Here and “Wow”: How Superior Customer Experience Drives Retention Through constant innovation, telecoms have the power to engage customers, strengthen relationships, and solidify loyalty by staying current in the world of ever-evolving technology.
February 1, 2013 Customer Strategist Retail Banking la Caixa Shares Three Drivers of Customer Innovation la Caixa Shares Three Drivers of Customer Innovation
February 1, 2013 Customer Strategist Retail Banking Social Media Energizes Traditional Banking Strategy Kuwait’s Boubyan Bank undergoes a customer-focused transformation, using social media as the strategic lynchpin.
February 1, 2013 Customer Strategist Tapping Into Customer-Driven Innovation Research uncovers how companies innovate on customers' terms.
February 1, 2013 Customer Strategist Communications Innovate Beyond Cool to Sustain Growth Investments Officer at UAE telecom du explains why it’s important to resist the temptations to focus on fun gadgets and instead innovate by improving the customer experience.
February 1, 2013 Customer Strategist Automotive Getting Behind the Wheel of Innovation Technology allows forward-thinking organizations to deliver outstanding experiences to their customers. According to Ford Chief Technical Officer Paul Mascarenas, it all starts with listening to customers.
September 1, 2012 Customer Strategist Writing the Unwritten Rules of Customer-Centric DNA True customer DNA is made up of three critical internal building blocks upon which all customer-based strategy and activity is built.
December 1, 2011 Customer Strategist How Does Your Social Strategy Stack Up? Most business leaders recognize social as a critical channel for strengthening customer relationships. But most struggle with defining their organization’s social strategies.
December 1, 2010 Customer Strategist Retail Banking KBC Belgium’s End-to-End Reorganization Around the Customer Not willing to risk the complacency that can come with market leadership, the bank focused on customer centricity to stay competitive and build its business.
December 1, 2010 Customer Strategist Retail Banking Is Customer Experience Profitable? You Can Bank on It Customer satisfaction with most banks is at its lowest in years. Banks could win customer loyalty by showcasing experience excellence.
