September 1, 2009 Customer Strategist Starting a Social Media Conversation Social media is the big buzz right now. When using social media to engage customers, listen first, keep the conversation natural, and always make it relevant.
September 1, 2009 Customer Strategist Healthcare Prescribing a Healthy Customer Experience Ingrid Lindberg, chief customer officer at healthcare provider Cigna, ensures that the customer is at the center of every decision the company makes.
September 1, 2009 Customer Strategist Retail Banking Customer Equity Management in Banking Measuring and managing banking with customer equity management and Return on Customer is the best way to increase a retail bank’s long-term customer value.
September 1, 2009 Customer Strategist Retail Banking Sainsbury’s Serves Up Fresh Customer Data Access to 100 percent of its loyalty program and POS data gives the grocery retailer and its CPG providers unique competitive insight.
September 1, 2009 Customer Strategist Deciphering Customer Data All-State Legal has an abundance of detailed customer information—and a comprehensive analysis strategy to manage it.
September 1, 2009 Blog Loyalty Program Strategy: 5 Best Practices to align with your Business Strategy Implement these five best practices to optimize your loyalty program strategy to better match your overall business strategy and to increase customer retention
April 1, 2009 Customer Strategist Loyalty 101 Revisited In the rush to boost customer retention, some companies are rethinking their loyalty programs. Change can be good as long as organizations apply the fundamentals.
April 1, 2009 Customer Strategist The Customer Rules Delivering a top-notch customer experience is more important than ever to companies’ continued success. Several recent studies show the link between customer experience and bottom-line performance.
April 1, 2009 Customer Strategist Public Sector and Government The Value of Individual Customers A comprehensive study reveals insight into understanding the use of customer value data within an organization, business performance and customer value, and the impact of customer value on marketing spend.
April 1, 2009 Customer Strategist Transaction Myopia Executives need to shift their vision from one-off customer transactions to long-term customer relationships.
April 1, 2009 Customer Strategist Cultivating the Top-Priority Touchpoint Customer experience mapping shows that when it comes to customer engagement all roads lead to human interaction.
April 1, 2009 Customer Strategist The Foundation of a Sustainable Competitive Advantage Baylor University’s John (Jeff) F. Tanner Jr. reveals the emergent strategies organizations need to harness to keep pace with today’s speed of change.
