September 1, 2011 Customer Strategist Customers Speak Volumes. Are You Listening? In today's increasingly social world, more and more customers are sharing their opinions directly and indirectly across multiple channels. These online behaviors provide a treasure trove of business insight.
September 1, 2011 Blog A Segmentation Framework That Works Using multidimensional segmentation, companies can better target their customers by developing and maintaining a detailed understanding of their behaviors, needs, and value.
September 1, 2011 Customer Strategist Creating a Data-Driven Loyalty Strategy Denihan Hospitality Group CMO John Moser’s analytical eye on the customer experience has helped Denihan Hospitality Group to improve customer loyalty, and will guide its plans to double its portfolio over the next five years. Travel and Hospitality
September 1, 2011 Customer Strategist The C-Level Executive’s Greatest Asset: Information With customer data and analytics tools more accessible than ever, C-level executives have the facts and figures at their fingertips that will enable them to make better choices for their company.
September 1, 2011 Customer Strategist Get Better Insight Faster The dynamic nature of today’s telecom customers requires an equally dynamic use of analytics to understand customers and make decisions. Communications
July 1, 2011 Customer Strategist Designing a Winning Onboarding Program Implementing an onboarding strategy for banking customers presents a unique opportunity to deepen relationships and increase retention Retail Banking
July 1, 2011 Customer Strategist A Passionate Approach to Customer Advocacy Jasmine Green balances process, multi-touchpoint complexities, and street cred to ensure that Nationwide is on its customers’ side Property and Casualty Insurance
July 1, 2011 Customer Strategist Changing the Conversation at Kraft Foods The global CPG company is revitalizing a number of its brands by transforming the way it communicates with customers and employees.