×

Glossary

Customer Turnover

TTEC | Glossary | Customer Turnover

What is Customer Turnover?

Customer turnover, or churn rate, is the percentage of an organization's customer base lost during a given period of time- usually a month or annual basis. A bad churn right can be very damaging to revenue and profitability.

It’s nearly impossible to reduce Customer Turnover without understanding which customers are leaving and why. TTEC identifies and addresses at-risk customers to improve customer retention through a data-driven, personalized approach.

For example, we use predictive analytics to help brands identify customers at risk of churn and implement steps to stop those customers from leaving. We then engage the customer with the right personalized message at the right time to increase brand satisfaction.

Additional TTEC Resources