The new pharma era breeds customer centricity, innovation, and engagement with patients, physicians, and all partners in the healthcare ecosystem.

The volume and velocity of data has exploded, but not enough has changed in the way organizations have leveraged and applied data.

Facebook and Twitter serve as launching pads for crowdsourced customer feedback at the loyalty program.

Progressive companies take the term “customer centricity” from a beautiful slogan to the everyday way to do business.

Under the watchful eye of Chief Customer Experience Officer Todd Lee, MassMutual strives to make sure its customers are supported and treated with empathy.

True customer DNA is made up of three critical internal building blocks upon which all customer-based strategy and activity is built.

Financial organizations are challenged more than ever with becoming truly customer centric and gaining the trust of their clients.

For customer centricity to take effect, companies must tie financial performance to how well they’re delivering on the customer experience.

Companies may want to enact customer-focused change, but success requires a holistic approach that connects all three components of customer-centric DNA.

The bank uses customer data and predictive analytics to be more relevant to customers and prospects, leading to improved satisfaction, revenue, and loyalty.

The automaker’s focus on exceptional customer experience helps to differentiate the company in a heavily price-focused industry.

As customers become more involved in choosing and paying for health insurance and other health-related products and services, the healthcare industry is under increased pressure to become customer-focused.

Through an ambitious voice of the customer initiative, the insurance provider uses feedback to improve its products, services, and customer relationships

But while the terms “customer centricity” and “customer experience” are often treated nearly as synonyms, these two terms are quite different.

The banking environment is primed for leaders to step up and transform their business around the customer to create long-term strength and stability in an ever-changing region.

One of South Africa’s largest banks aspires to become more client-focused.