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CRM and Systems
Integration
Productivity, operational efficiency, and customer satisfaction are improved when customer relationship management (CRM) and other systems are integrated fully into a company’s contact center.
Contact Center Operations
CRM and Systems
Integration
Productivity, operational efficiency, and customer
satisfaction are improved when customer relationship
management (CRM) and other systems are integrated
fully into a company’s contact center.
Gain a true 360 degree view of the customer relationship
The development of a seamlessly integrated contact center and Customer Relationship Management (CRM) solution by experts in the field alleviates the pain points of multiple screens, disparate applications, and disconnected experiences. In fact, an Aberdeen Group report shows that the benefits of contact center and CRM integration not only improve the associate and customer experience, but extend across numerous critical company areas. As a result, when CRM systems aren’t properly integrated into a company’s contact center, productivity, operational efficiency, and customer satisfaction are all adversely impacted. On one side, associates are challenged by disconnected systems, multiple knowledge bases, and a lack of back-office connectivity. On the other side, customers are frustrated by a lack of consistency and personalization.

Don't rip and replace.
Integrate and connect.
You don't need to rip and replace to get your CX technology stack humming. We bring together best of breed partners to architect solutions that make the most of what you have today and lay the foundation for what you will need in the future.
View our Technology Ecosystem →and optimize the total experience →


Where everybody knows your name
Make every interaction a continuation from the last
For CRM systems to be effective, they must capture a customer’s history and apply it in context of the moment, making every interaction a continuation from the last. Our CRM solutions integrate data from every channel to give brands a complete picture of a customer in the context of their relationship with the brand. Our dedicated CRM practice is focused on Salesforce.com® consulting and integration, complete with a deep expertise in Service Cloud®, as well as other CRM systems.


Eliminate conversation silos
Instantly provide agents full access to all of the relevant data they need
A seamless, integrated CRM system helps brands deliver an unsurpassed customer service experience from start to finish. Providing full access to all of the relevant data they need, our CRM solutions empower associates to deliver exceptional customer experiences through every channel, every time. With a fully integrated CRM solution, you can empower associates with knowledge at their fingertips, deliver an integrated service experience across channels, offer enhanced and integrated self-service options, and improve first contact resolution.

Outcomes View all Case Studies→
CRM and systems integration help
you improve contact center KPIs

Strategy Guide
Create Effortless Omnichannel Experiences
Omnichannel is essential to succeed in the digital age. Turning on channels or technology is simply not enough to win. Brands must understand the entire customer journey and enable effortless interactions across any channel customers choose. Omnichannel best practices to optimize contact center operations include designing effortless customer-centric journeys, automating aspects of the experience, operating across the business, and leveraging cloud technology for CX delivery. This strategy guide goes into details about these 4 key strategies to hit the right notes for effortless omnichannel CX throughout the customer journey.