February 1, 2013 Customer Strategist Microsoft Looks to the Cloud to Build Customer Relationships The latest version of Microsoft Office includes an extra innovation—a service-based model with segmentation and churn strategies to back it up.
April 1, 2012 Blog The Six Building Blocks of Customer Trust Customers' trust in the companies they do business with is based on a combination of perceived good intention and proven competence.
December 1, 2011 Customer Strategist How Does Your Social Strategy Stack Up? Most business leaders recognize social as a critical channel for strengthening customer relationships. But most struggle with defining their organization’s social strategies.
December 1, 2011 Customer Strategist Healthcare Providers Mayo Clinic’s Prescription for Social Media Success Social media is enabling doctors at Mayo Clinic to better communicate with its patients, helping them become informed, and ultimately, empowered to ask the questions that matter.
December 1, 2011 Customer Strategist The Key to Becoming a Social Organization Simply interacting with customers via social media is no longer enough. Making the most of customer interactions requires transforming into a true social organization. Here are the five steps to take to get started.
December 1, 2011 Blog The Future Impact of Social Media As social media use continues to surge, so must companies’ adoption of intelligent enterprise social practices. Here, four industry insiders predict the social media trends that will most impact organizations in 2012.
