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Customer Strategist Journal
Retail and eCommerce
Sainsbury’s Serves Up Fresh Customer Data
Insurance
Deciphering Customer Data
Payers
Prescribing a Healthy Customer Experience
Media
A Conversation (Not a Lecture) About Social Media
Loyalty Program Strategy: 5 Best Practices to align with your Business Strategy
Cultivating the Top-Priority Touchpoint
The Art and Science of Customer Profitability
The Economics of Customer Engagement
Communication
The Best Defense Is a Great Offense
World: Europe, Middle East, and Africa
Building the City of Gold
Business in Bloom
The Foundation of a Sustainable Competitive Advantage
The Value of Individual Customers
Loyalty 101 Revisited
Transaction Myopia
The Customer Rules