Resources

The Emergent Evolution of the Social Customer

Many corporate executives are still puzzling over social CRM. Companies must be prepared to act and react as customers take command of the business relationship.

Healthy Employees, Healthy Business

A study reveals the correlation between enhancing employee relationships and business outcomes.

Prescribing a Healthy Customer Experience

Ingrid Lindberg, chief customer officer at healthcare provider Cigna, ensures that the customer is at the center of every decision the company makes.

Sainsbury’s Serves Up Fresh Customer Data

Access to 100 percent of its loyalty program and POS data gives the grocery retailer and its CPG providers unique competitive insight.