March 1, 2013 Customer Strategist Financial Services and Insurance Five Steps to Big Data Dominance in Banking Superior customer experiences and improved internal efficiencies require smart use of newly available Big Data.
February 1, 2013 Customer Strategist Healthcare Providers Patient-Centric Innovation Leads the Fight Against Cancer Cancer Treatment Centers of America’s approach to patient centricity involves a philosophy that empowers employees, encourages development, and rewards innovation.
February 1, 2013 Customer Strategist Mastering the Art of Scientific Marketing Here’s how to break out of traditional marketing’s comfort zone to deliver the art of the craft with the science to back it up.
February 1, 2013 Customer Strategist Retail Banking What’s Keeping Social Media for Banks From Reaching Their Innovation Potential? Three recommendations for attainable opportunities using social media strategy.
February 1, 2013 Customer Strategist High Tech A Lesson from Google on Marketing Innovation Innovative marketers take action at the “zero moment of truth” to connect with consumers in the right place at the right time with the right message.
February 1, 2013 Customer Strategist Customer Experience Innovation: No Genius Required Real innovation comes from adopting three customer experience disciplines: strategy, customer understanding, and design.
February 1, 2013 Customer Strategist Communications Here and “Wow”: How Superior Customer Experience Drives Retention Through constant innovation, telecoms have the power to engage customers, strengthen relationships, and solidify loyalty by staying current in the world of ever-evolving technology.
February 1, 2013 Customer Strategist Learning Innovation: Moving Away from Normalcy Organizations need to dream big. Rather than stick to traditional modes of employee learning, companies can leverage new technology to innovate learning.
February 1, 2013 Customer Strategist Retail Banking la Caixa Shares Three Drivers of Customer Innovation la Caixa Shares Three Drivers of Customer Innovation
February 1, 2013 Customer Strategist Twenty Years Later, Customer Trust Is Even More Important The new "One to One Future" embraces the idea of strong customer relationships built on trust.
February 1, 2013 Customer Strategist Retail Banking Social Media Energizes Traditional Banking Strategy Kuwait’s Boubyan Bank undergoes a customer-focused transformation, using social media as the strategic lynchpin.
February 1, 2013 Customer Strategist Tapping Into Customer-Driven Innovation Research uncovers how companies innovate on customers' terms.
