Resources

Harnessing the Power of Customer Intelligence

PhotoBox’s Customer Obsession Drives Double-Digit Growth

Long-Term Financial Strength Comes From Enabling Customers’ Future

The Gains and Pains of Unexpected Rapid Growth

Customer Connections Drive Profitability

The 4 Steps to Becoming a Customer-Centric Airline

The Building Blocks for Optimizing Marketing Investments

Technology Can Help Us Fix the World Economy

A Fresh Look at Customer Value

Maximize Long-Term Value and Hit Short-Term Targets

Optimizing Analytics Creates a Competitive Advantage

Customer Experience Improvements Build Customer Value

Customer Value Drives Growth at Nordea Bank

The Mathematics of Profitable Marketing

What Being Close to Your Customer Really Means

Marketing Decision Making in 2010