Resources

Randomness Happens. Are You Ready for It?

Power-law distribution affects everything from the economy to customer profitability.

Starting a Social Media Conversation

Social media is the big buzz right now. When using social media to engage customers, listen first, keep the conversation natural, and always make it relevant.

Customer Equity Management in Banking

Measuring and managing banking with customer equity management and Return on Customer is the best way to increase a retail bank’s long-term customer value.

Deciphering Customer Data

All-State Legal has an abundance of detailed customer information—and a comprehensive analysis strategy to manage it.