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Lead Generation: Thirteen Facts for Finding the Right Channel Mix

Internet ads. Cold calling. Social media. Tradeshows. Email marketing. Online chat. Mobile marketing. Blogs. Which channel mix will help you generate the most sales leads? Wonder no more. 1to1...

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Helping a Communication Leader Up Sales and Boost Net Promoter Score™

Sales success is essential for organizations to thrive. But, achieving sales growth on its own isn’t enough. Savvy business leaders know that they need to both deliver on their sales promises...

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One Simple Way to Earn a Customer's Trust

Syngenta, the global agrochemical company, created four different product information and guidance modules for South African potato farmers, tailored generally to the four different potato-growing...

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The Relationship Dynamic: Mapping Customer Interactions

Researchers, psychologists, and scientists of all types continually study relationships, but what happens when you start connecting things seemingly unrelated (like diseases) or start mapping...

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Gaining a Detailed View of Cloud vs. Premise Contact Center Total Cost of Ownership (TCO)

There are a lot of figures randomly tossed around about the total cost of ownership (TCO) for both cloud and premise-based contact center platforms. And, while some of the numbers being reported...

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Etiquette: Following Cultural Norms and the New Rules of Serving Digital Customers

Foreign cultural norms and serving digital customers have much in common these days; they both require us to brush up on our etiquette. Distant countries and modern-day customers have social and...

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Five Keys to Set the Stage for New Customer Acquisition

Sales teams have always had their work cut out for them. But in a competitive economy, where the differentiators between organizations are getting slimmer, the challenges that sales teams face for...

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Customer Connections and SMS: How Texting is Changing the World

What’s the easiest and best way to create immediate customer connections? SMS or text messaging could arguably be the most efficient means for sending a note to the pockets of your customers....

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A Wireless Provider Proves that a Multichannel Mix is the Right Mix

A multichannel sales model lets customers be served the way they want to be served. And, a multichannel approach – using a mix of sales force expansion to reach different sizes of customers,...

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This July 4th, Don’t Forget to Celebrate Customer Independence

Barbeques, apple pies, parades, baseball, and firework shows are probably among the ways you will likely celebrate the 4th of July this week, but how will you celebrate customer independence? Today...

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