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From auto recalls to autonomous vehicle tests, 2015 was marked by events that underlie the significant changes taking place in the automotive industry. Technology advances and a demand for greater...

By now, most business leaders are aware that customer experience matters, and that success will be defined by the ability to exceed customer expectations. In fact, Gartner reports that 89 percent...

For all the entertainment value generated by funny insurance commercials from property and casualty (P&C) providers, only 5 percent of the industry’s business comes from acquiring new...

Despite its nostalgic undertones, the term “traditional” used to describe technology now substitutes as code for old and expensive. Rather, the transition to digital brings with it the...

Marketing is undergoing a radical transformation. Today’s cross-channel customer is creating new challenges – and opportunities – for marketers to engage with consumers who are...

Open enrollment for healthcare coverage is in full swing. As millions of consumers shop for health insurance, health insurance companies are under pressure to attract and retain members. It’s...

You have a contact center with operators standing by, more representatives fielding customer emails, click-to-chat associates engaging online, and even a social media guru handling customer tweets...

Each day, America’s servicemen and women risk their lives to defend our rights and protect our freedom. But once they return home, it’s our responsibility to welcome these noble...

Consumers, employees, and companies are more connected than ever, generating tremendous amounts of data that provide clues to their needs and preferences. For salespeople, understanding the impact...

The days when social media was a niche marketing tool are long gone. It is estimated that there will be about 2.1 billion social network users worldwide in 2016, up from 1.4 billion in 2012,...