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Glossary

Customer Relationship Management (CRM)

TTEC | Glossary | Customer Relationship Management (CRM)

What is Customer Relationship Management (CRM)?

Customer Relationship Management (CRM) is the combination of practices, strategies, and technlogies used by an organization to better manage and analyze customer interactions and data through the customer lifecycle.

When Customer Relationship Management (CRM) systems aren't properly integrated into a company's contact center, productivity, efficiency and happy customers decrease.  

TTEC develops completely integratable contact center and CRM solutions designed to eliminate pain points that lead to disjointed customer experiences.

The ultimate goal of any CRM tool is to systematically improve customer service relationships, retention, and driving stakes growth. 

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