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Glossary

Customer Relationship Management (CRM)

TTEC | Glossary | Customer Relationship Management (CRM)

What is Customer Relationship Management (CRM)?

Customer relationship management or CRM is the combination of practices, strategies, and technlogies used by an organization to better manage and analyze customer interactions and data through the customer lifecycle. The goal of CRM tools is to improve customer service relationships, retention, and driving sakes growth.