Creating a 5-Star Health Insurer
A healthy customer experience can lead to hundreds of millions of dollars in bonus payouts for some Medicare plans.
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Patient-Centric Innovation Leads the Fight Against CancerCancer Treatment Centers of America’s approach to patient centricity involves a philosophy that empowers employees, encourages development, and rewards innovation.
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Mastering the Art of Scientific MarketingHere’s how to break out of traditional marketing’s comfort zone to deliver the art of the craft with the science to back it up.
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What’s Keeping Social Media for Banks From Reaching Their Innovation Potential?Three recommendations for attainable opportunities using social media strategy.
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A Lesson from Google on Marketing InnovationInnovative marketers take action at the “zero moment of truth” to connect with consumers in the right place at the right time with the right message.
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Customer Experience Innovation: No Genius RequiredReal innovation comes from adopting three customer experience disciplines: strategy, customer understanding, and design.
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Here and “Wow”: How Superior Customer Experience Drives RetentionThrough constant innovation, telecoms have the power to engage customers, strengthen relationships, and solidify loyalty by staying current in the world of ever-evolving technology.
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Learning Innovation: Moving Away from NormalcyOrganizations need to dream big. Rather than stick to traditional modes of employee learning, companies can leverage new technology to innovate learning.
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la Caixa Shares Three Drivers of Customer Innovationla Caixa Shares Three Drivers of Customer Innovation
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Twenty Years Later, Customer Trust Is Even More ImportantThe new "One to One Future" embraces the idea of strong customer relationships built on trust.
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Social Media Energizes Traditional Banking StrategyKuwait’s Boubyan Bank undergoes a customer-focused transformation, using social media as the strategic lynchpin.
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Tapping Into Customer-Driven InnovationResearch uncovers how companies innovate on customers' terms.
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Microsoft Looks to the Cloud to Build Customer RelationshipsThe latest version of Microsoft Office includes an extra innovation—a service-based model with segmentation and churn strategies to back it up.
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Innovate Beyond Cool to Sustain GrowthInvestments Officer at UAE telecom du explains why it’s important to resist the temptations to focus on fun gadgets and instead innovate by improving the customer experience.
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Getting Behind the Wheel of InnovationTechnology allows forward-thinking organizations to deliver outstanding experiences to their customers. According to Ford Chief Technical Officer Paul Mascarenas, it all starts with listening to customers.
