Capturing the Voice of the Customer Extends Well Beyond Surveys
Mix and match insight from a variety of customer feedback tools.
-
-
Change the Voice of Customer Conversation in the Contact CenterAnswer “why” questions to uncover opportunities to improve the customer experience.
-
-
-
Marketing Data Insights: Three Steps to better customer journey dataBuilding a data process framework will help marketers more easily kick-start their data journeys and realize faster results.
-
Machine Learning Insights in Customer AnalyticsArtificial intelligence comes to everyday business, and analytics will never be the same.
-
Lessons Learned From Hands-On CEOsThese CEOs prioritize direct customer interaction as part of their daily executive responsibilities.
-
Streaming Data Opens the Door to New Customer InsightsSpotify and other leading digital companies are mining data streams for a deeper understanding of customer behavior.
-
The Intersection of Business and Consumer PerspectivesTeleTech research shows that consumers and companies are traveling down different paths when it comes to customer experience priorities.
-
Safelite AutoGlass Gives Data Insight a Seat at the TableThe glass repair and replacement company transformed its customer experience with data.
-
Real-time Marketing Is Only the BeginningData-driven contextual marketing represents the next step of marketing maturity.
-
-
Linking Customer Experiences to Business OutcomesWhenever customers have an experience with a brand, they create current-period, short-term value by buying the product, as well as long-term value, because the experience itself makes them more or less likely to do business with the brand in the future.
