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Most Popular Customer Experience Content of 2018

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As the year winds down, we looked at all the great content produced by TTEC and the Customer Strategist Journal to see what resonated most with readers. Customer experience is a broad topic, so it’s interesting to see what people were most tuned into in 2018.

For those of you who may have missed it, here is some of the top customer experience content accessed this year. Enjoy and have a wonderful holiday season!

TTEC blog posts

The Missing Piece in AI Programs: Emotion
Though it’s easy to set the technology in place, AI’s customer service potential is lost if businesses don’t understand how to use these advanced tools to discover even the most basic emotions.

CX Success Begins and Ends With the Customer

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TTEC is made up of customer engagement design gurus, technologists, and customer engagement service advocates on the front lines…serving incredible brands across the globe. We live to help our clients surprise, delight, protect, and care for customers.

Customer Strategist Journal articles

CarMax Innovates with Omnichannel Strategy
CarMax, the largest used car retailer in the U.S., is working to re-invent the used car market to be an omnichannel environment that’s innovative, easy to use, and transparent in an industry that depends on reliability.

Customer Experience Moments of Wow
Though negative customer service stories often garner the most headlines, there are plenty of wonderful stories of companies and employees going out of their way to help customers that don’t get the same spotlight.

Digital Customer Experience Strategy: How Mature Is Yours?
By incorporating digital customer experience strategy into a holistic customer journey strategy, companies move closer to a frictionless, omnichannel customer experience.

CX Pod episodes

Marketers Get Schooled on Analytics
Emerson College is launching a new program in Digital Marketing and Data Analytics to meet demands for marketing professionals who can combine both the art and science of the discipline in the digital age.

Customer Delight Doesn’t Pay
Emotional analytics is an emerging area that ties customer emotion and sentiment to tangible business outcomes.

Tell Me a Story
Content marketing expert Josh Ritchie sits down with Jeff Marcoux to share insights on how empathy and relatability through storytelling are amazingly effective CX drivers.

eBooks

Customer Journey Maps as a Customer Experience Tool Strategy Guide
Discover five key steps to help you understand the current state of customer experience and create an ideal future state.

2018 AI and Bot Toolkit
Getting smart about AI is pretty tough. We’ve put together this tool kit to help you navigate the marketplace and make the best choices for both you and your customers.

Omnichannel Excellence Is a Marathon, Not a Sprint
The path to digital and omnichannel excellence is paved with incremental customer engagement improvements.

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