Customer Strategist Journal
Innovative strategies for building more profitable customer relationships. Published quarterly online and in print.
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The Complexity of Simplicity

2017: A Look Ahead

The calendar has turned, bringing with it predictions of what customer innovations will dominate in the New Year. No one knows what exactly will capture consumers' attention and market share in 2017, but one thing is certain: any technologies must revolve around simplifying experiences and customer needs. The cartoons in this issue examine the humorous side of simplicity.