July 1, 2011 Customer Strategist Healthcare Providers Healthcare’s Love-Hate Customer-Insurer Relationship Research reveals that customer frustrations abound, yet many consumers stick by their insurer.
July 1, 2011 Customer Strategist Healthcare Providers Intel's Digital Growing Pains The high-tech retailer recently migrated from an all-digital marketing approach to a blended multichannel strategy. CMO Deborah Conrad explains how the agressive migration served as a wake-up call to the organization.
July 1, 2011 Customer Strategist Healthcare Providers Five customer-centric health insurance industry challenges Consumers’ needs are changing and health plans must adapt.
March 1, 2011 Customer Strategist Healthcare Providers In Healthcare the "Customer" Has Many Faces The industry is rife with intertwined customer groups. Understanding the needs and priorities of each is essential to delivering a profitable customer experience.
