Resources

What If Customer Experience Has No ROI?

Harnessing the Power of Customer Intelligence

PhotoBox’s Customer Obsession Drives Double-Digit Growth

Long-Term Financial Strength Comes From Enabling Customers’ Future

The Gains and Pains of Unexpected Rapid Growth

Customer Connections Drive Profitability

The 4 Steps to Becoming a Customer-Centric Airline

The Building Blocks for Optimizing Marketing Investments

Technology Can Help Us Fix the World Economy

What Being Close to Your Customer Really Means

Marketing Decision Making in 2010

An Appraisal of “Customer-Driven” Capitalism

The P&L of Mobile Marketing

A Fresh Look at Customer Value

Maximize Long-Term Value and Hit Short-Term Targets

Optimizing Analytics Creates a Competitive Advantage