Resources

The Mathematics of Profitable Marketing

Cabela’s uses predictive analytics to formulate a customer interaction strategy that maximizes the spending of each individual customer.

Customer Value Drives Growth at Nordea Bank

The multinational financial services firm uses a relationship banking model to unify its operations and ensure its long-term success.

Maximize Long-Term Value and Hit Short-Term Targets

Financial services firms that use customer equity to guide their strategic planning will improve overall performance.

The P&L of Mobile Marketing

With more than four billion mobile phone users worldwide, there is ample opportunity for companies to tighten customer relationships through mobile marketing.