Resources

The P&L of Mobile Marketing

With more than four billion mobile phone users worldwide, there is ample opportunity for companies to tighten customer relationships through mobile marketing.

Changing (Service) Channels

Financial services firms wanting to improve the customer experience should rethink their multichannel strategies.

Loyalty Is a Virtue and an Asset

Understanding and tapping into customer loyalty can lead to significant long-term business benefits. For many companies, however, reaching this goal can be elusive.

The Emergent Evolution of the Social Customer

Many corporate executives are still puzzling over social CRM. Companies must be prepared to act and react as customers take command of the business relationship.