October 1, 2010 Customer Strategist The Essential Element of Customer Service in Telecommunications Telecoms are offering a wealth of complex products and services. Now they need a customer support strategy that’s equally advanced: segmentation-based service. Communications
October 1, 2010 Customer Strategist Local Innovation Spurs Global Growth at Etisalat Etisalat Group CMO Essa AlHaddad discusses the telecom’s approach to customers and how it connects local autonomy with enterprisewide strategy.
October 1, 2010 Customer Strategist One Constant in the Social Revolution Telecom convergence means trustability will increase in importance. Communications
October 1, 2010 Customer Strategist Customer Centricity Starts at the C-Level In a changing business environment Xerox Chief Marketing Officer Christa Carone works closely with her C-level colleagues to shed old brand perceptions and partner with customers for long-term strength.
October 1, 2010 Customer Strategist Why Customer Experience Should Matter to You T-Mobile’s focus on the customer experience helps gains customers’ trust and loyalty. Communications
October 1, 2010 Customer Strategist Poised for Transformation Telecommunications companies need to use their own technologies to dial up next-generation customer experience. Wealth Management
October 1, 2010 Customer Strategist Sprint Nextel’s Service Overhaul Brings a Billion-Dollar Boost The telecommunications company saved $1 billion in costs while increasing customer satisfaction 47 percent—by improving the customer experience one customer at a time. Communications
October 1, 2010 Customer Strategist Delivering on the Customer Experience Convergence in telecom has created tremendous opportunities for operators to understand how much value each customer brings to the relationship. Communications