October 1, 2010 Customer Strategist The Personal Touch Is Still Essential in the Modern Telecom Era For Big River Telephone, building a business means building relationships—by mixing new technology with old-fashioned customer service. Communications
June 1, 2010 Customer Strategist Long-Term Financial Strength Comes From Enabling Customers’ Future Financial services firm YapI Kredi Emeklilik uses segmentation and churn management to build customer value over time.
June 1, 2010 Customer Strategist What If Customer Experience Has No ROI? Bruce Temkin, of the Temkin Group, discusses the three essential issues to consider so customer experience improvements deliver a real return.
June 1, 2010 Customer Strategist Linking Customer Experiences to Business Outcomes Whenever customers have an experience with a brand, they create current-period, short-term value by buying the product, as well as long-term value, because the experience itself makes them more or less likely to do business with the brand in the future. Communications
June 1, 2010 Blog The Real Cost of Customer Experience Offering an outstanding end-to-end customer experience—including everything from marketing to packaging to product design to support to cross-sales—takes work, and investment. But the investment is worthwhile.
June 1, 2010 Customer Strategist Harnessing the Power of Customer Intelligence SimplexGrinnell put an enterprise process in place to capture, analyze, and respond to customer feedback.
June 1, 2010 Customer Strategist Technology Can Help Us Fix the World Economy Three ways governments can use technology to manage markets and reduce risk. Public Sector and Government
June 1, 2010 Customer Strategist PhotoBox’s Customer Obsession Drives Double-Digit Growth The online photo company applies deep analytics and customer insight to make customer experience improvements that propel market share and customer growth. Retail Banking