Resources

ING Netherlands Is Uniquely Customer Centric

Collaboration and accountability create customer experiences that differentiate the bank from its competitors.

Local Innovation Spurs Global Growth at Etisalat

Etisalat Group CMO Essa AlHaddad discusses the telecom’s approach to customers and how it connects local autonomy with enterprisewide strategy.

Customer Centricity Starts at the C-Level

In a changing business environment Xerox Chief Marketing Officer Christa Carone works closely with her C-level colleagues to shed old brand perceptions and partner with customers for long-term strength.

Poised for Transformation

Telecommunications companies need to use their own technologies to dial up next-generation customer experience.