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July 1, 2011 Customer Strategist

From Vendor to Lifestyle Provider: The Growth of Partnership Marketing

Partnership marketing allows companies to meet customer needs and preferences in an increasingly converged world.
July 1, 2011 Customer Strategist

Invest in a Multichannel Customer Experience, or Go Bust

Balancing the three foundational business elements—people, technologies, and processes—helps financial institutions drive sales and enhance service.
July 1, 2011 Customer Strategist

Do You Trust the U.S. Healthcare System?

Insurers that take a customer-centric approach will be better positioned to gain customer trust.
Healthcare Payers
July 1, 2011 Customer Strategist

Healthcare’s Love-Hate Customer-Insurer Relationship

Research reveals that customer frustrations abound, yet many consumers stick by their insurer.
Healthcare Providers
July 1, 2011 Customer Strategist

Multichannel Strategy for the Financial Services Industry

Companies must shed their preconceived notions of multichannel strategy and see its true potential for providing a positive customer experience.
Financial Services and Insurance
July 1, 2011 Customer Strategist

Multichannel Excellence Enables Customer Advocacy for Telecoms

Stop focusing solely on satisfying customers and start building advocacy among the most valuable part of your customer base.
Wealth Management
July 1, 2011 Customer Strategist

Get in Touch With Your Customers' Emotions

Growth and retention require a company to not only get inside customers’ heads, but, equally as important, to get inside their hearts.
July 1, 2011 Customer Strategist

Intel's Digital Growing Pains

The high-tech retailer recently migrated from an all-digital marketing approach to a blended multichannel strategy. CMO Deborah Conrad explains how the agressive migration served as a wake-up call to the organization.
Healthcare Providers

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