April 1, 2012 Customer Strategist Creating a Healthy Level of Trust It’s not easy to compete as a health insurer—and it’s about to become more difficult. Placing a focus on consumer trust and on what enhances or diminishes that trust can provide a competitive edge. Healthcare Payers
April 1, 2012 Customer Strategist Trustability Is the Best Policy If the roles were reversed, would a company be so honest?
April 1, 2012 Customer Strategist Creating Customer Experiences That Create Trust In a maturing market, mobile service providers are challenged to achieve organic growth. Looking at the problem through the lens of customers’ trust provides new insights and presents a new strategic solution. Communications
December 1, 2011 Customer Strategist Charter’s Social Commitment to Customers Charter Communications uses social media to move from a culture of compliance to one with a commitment to customers. Communications
December 1, 2011 Customer Strategist Developing a Strong e-Social Ethos Organizations can’t buy word-of-mouth recommendations or social influence, they have to earn it.
December 1, 2011 Customer Strategist Dell's Commanding Social Presence The high-tech behemoth launched a social media listening command center to listen closely to customers’ comments and concerns, and take quick action on any issues before they escalate. High Tech
December 1, 2011 Customer Strategist How Does Your Social Strategy Stack Up? Most business leaders recognize social as a critical channel for strengthening customer relationships. But most struggle with defining their organization’s social strategies.
December 1, 2011 Customer Strategist Perspectives Social CRM Defined Using social CRM as a business practice to transform the customer experience requires understanding its role in customer-focused business strategy.