February 1, 2013 Customer Strategist Social Media Energizes Traditional Banking Strategy Kuwait’s Boubyan Bank undergoes a customer-focused transformation, using social media as the strategic lynchpin. Retail Banking
February 1, 2013 Customer Strategist Tapping Into Customer-Driven Innovation Research uncovers how companies innovate on customers' terms.
February 1, 2013 Customer Strategist Microsoft Looks to the Cloud to Build Customer Relationships The latest version of Microsoft Office includes an extra innovation—a service-based model with segmentation and churn strategies to back it up.
February 1, 2013 Customer Strategist Innovate Beyond Cool to Sustain Growth Investments Officer at UAE telecom du explains why it’s important to resist the temptations to focus on fun gadgets and instead innovate by improving the customer experience. Communications
February 1, 2013 Customer Strategist Getting Behind the Wheel of Innovation Technology allows forward-thinking organizations to deliver outstanding experiences to their customers. According to Ford Chief Technical Officer Paul Mascarenas, it all starts with listening to customers. Automotive