February 1, 2013 Customer Strategist Mastering the Art of Scientific Marketing Here’s how to break out of traditional marketing’s comfort zone to deliver the art of the craft with the science to back it up.
February 1, 2013 Customer Strategist What’s Keeping Social Media for Banks From Reaching Their Innovation Potential? Three recommendations for attainable opportunities using social media strategy. Retail Banking
February 1, 2013 Customer Strategist A Lesson from Google on Marketing Innovation Innovative marketers take action at the “zero moment of truth” to connect with consumers in the right place at the right time with the right message. High Tech
February 1, 2013 Customer Strategist Customer Experience Innovation: No Genius Required Real innovation comes from adopting three customer experience disciplines: strategy, customer understanding, and design.
February 1, 2013 Customer Strategist Here and “Wow”: How Superior Customer Experience Drives Retention Through constant innovation, telecoms have the power to engage customers, strengthen relationships, and solidify loyalty by staying current in the world of ever-evolving technology. Communications
February 1, 2013 Customer Strategist Learning Innovation: Moving Away from Normalcy Organizations need to dream big. Rather than stick to traditional modes of employee learning, companies can leverage new technology to innovate learning.
February 1, 2013 Customer Strategist la Caixa Shares Three Drivers of Customer Innovation la Caixa Shares Three Drivers of Customer Innovation Retail Banking
February 1, 2013 Customer Strategist Twenty Years Later, Customer Trust Is Even More Important The new "One to One Future" embraces the idea of strong customer relationships built on trust.