March 1, 2013 Customer Strategist Six Secrets to Big Data Success Time is the enemy of Big Data victory. Here are six ways to improve your data strategy right now.
March 1, 2013 Customer Strategist Three Common Data Concerns Facing the C-Suite C-level executives can overcome their concerns about data strategy by connecting to overall business strategy.
March 1, 2013 Customer Strategist Robust Data Analytics Center Helps AAA Drive Relevance Sales among AAA clubs have improved by up to 42 percent due to improved analytics capabilities. Travel and Hospitality
March 1, 2013 Customer Strategist Leveraging Data to Boost Fan Retention Maple Leaf Sports & Entertainment’s fan-focused culture resulted in a 54 percent increase in email open rates and a 166 percent increase in click-through rates last season. Communications
March 1, 2013 Customer Strategist By the Numbers: Three Big Data Opportunities for Telecoms Crunch the numbers to increase marketing effectiveness, improve customer experience excellence, and lift revenues. Wealth Management
March 1, 2013 Customer Strategist Great Drugs Are Not Good Enough New research defines the role and impact of trust and patient engagement within the pharmaceutical industry, and examines trust’s influence on business outcomes. Pharmaceutical