March 1, 2013 Customer Strategist Wealth Management By the Numbers: Three Big Data Opportunities for Telecoms Crunch the numbers to increase marketing effectiveness, improve customer experience excellence, and lift revenues.
March 1, 2013 Customer Strategist Pharmaceutical Great Drugs Are Not Good Enough New research defines the role and impact of trust and patient engagement within the pharmaceutical industry, and examines trust’s influence on business outcomes.
March 1, 2013 Customer Strategist Property and Casualty Insurance Keeping Promises Helps Aflac Build Lasting Customer Trust Michael Zuna has helped the company grow by nearly 7 percent during an economic downturn. He explains how Aflac prides itself on maintaining the promises made by its marketing icon to enable healthy business outcomes.
March 1, 2013 Customer Strategist Public Sector and Government The Government of the Future is Built on Data Government agencies take a cue from the private sector, looking to data to improve operations.
March 1, 2013 Customer Strategist Pharmaceutical Infographic: Unlocking Patient Engagement Through Trust Peppers & Rogers Group has completed the first-ever research on the role and impact of patient trust and engagement within the pharmaceutical industry. Unlock Patient Engagement Through Trust draws back the curtain on what trust means for pharmaceutical f
March 1, 2013 Customer Strategist Financial Services and Insurance Five Steps to Big Data Dominance in Banking Superior customer experiences and improved internal efficiencies require smart use of newly available Big Data.
February 1, 2013 Customer Strategist Healthcare Providers Patient-Centric Innovation Leads the Fight Against Cancer Cancer Treatment Centers of America’s approach to patient centricity involves a philosophy that empowers employees, encourages development, and rewards innovation.
February 1, 2013 Customer Strategist Mastering the Art of Scientific Marketing Here’s how to break out of traditional marketing’s comfort zone to deliver the art of the craft with the science to back it up.
February 1, 2013 Customer Strategist Retail Banking What’s Keeping Social Media for Banks From Reaching Their Innovation Potential? Three recommendations for attainable opportunities using social media strategy.
February 1, 2013 Customer Strategist High Tech A Lesson from Google on Marketing Innovation Innovative marketers take action at the “zero moment of truth” to connect with consumers in the right place at the right time with the right message.
February 1, 2013 Customer Strategist Customer Experience Innovation: No Genius Required Real innovation comes from adopting three customer experience disciplines: strategy, customer understanding, and design.
