Resources

SEB’s Success Strategy: “Rewarding Relationships”

European bank SEB uses customer insight to inform its strategic business decisions, and has improved loyalty and profitability as a result.

Creating a Healthy Level of Trust

It’s not easy to compete as a health insurer—and it’s about to become more difficult. Placing a focus on consumer trust and on what enhances or diminishes that trust can provide a competitive edge.

Creating Customer Experiences That Create Trust

In a maturing market, mobile service providers are challenged to achieve organic growth. Looking at the problem through the lens of customers’ trust provides new insights and presents a new strategic solution.

Developing a Strong e-Social Ethos

Organizations can’t buy word-of-mouth recommendations or social influence, they have to earn it.