Free Reverse Funnel and Revenue Calculator

Sales + Marketing Reverse Funnel Calculator

Use this simple excel workbook of a pre-made reverse funnel template to quickly determine exactly how many leads are needed to achieve your annual Marketing Originated revenue goals.

Download Reverse Funnel Calculator


Why is reverse-engineering the marketing funnel so important?

Some Marketing leaders struggle to determine and track how many leads and Business Development Representatives (BDRs) are needed to realistically hit sales targets. Forecasting required leads with a strategic optimization tool like a sales and marketing reverse funnel calculator helps senior sales and marketing teams set the right goals and practical KPIs for every stage of the sales funnel.


Our simple, plug-and-play reverse funnel calculator will help you gain insight into the marketing metrics that matter

  • Total SQLs needed
  • Total BDRs needed

Frequently asked questions

Do you have additional free downloads?

Yes, absolutely! We enjoy sharing free knowledge and helpful pro sales tips with you. Keep us in mind when you are ready to take your sales to the next level. You can use our outsourcing RFP template for a great starter list of questions to ask when reviewing outsourcing partners. And our Sales Funnel Pipeline Calculator helps you identify how to increase velocity through your sales pipeline funnel.

Why do I need to complete a form fill?

Your personal information is safe with us. In exchange for this information, you will receive personalized browsing on ttec.com, you will receive more helpful information and other marketing content that may be of value to you.

What sales services does TTEC provide?

With our demand and acquisition solutions, we help you find new customers. With our growth and expansion solutions, we increase wallet share with your customers through cross-sell up sell, service to sales and account management. Our retention and loyalty solutions help keep you customers happy so they don’t leave or stop spending with you. And throughout the buyer journey, our advanced analytics help you with customer journey and understanding customer expectations and needs in order to growth sales and revenue.

How do I get started outsourcing?

If you'd like to learn more about the benefits of sales outsourcing, read our blog post 10 Ways Sales Outsourcing Accelerates Sales. You can also contact us or use our chatbot to explore our sales growth services in more detail.


Our award-winning approach to sales and marketing delivers business results

We are a leading global customer experience technology and services company focused on the design, implementation and delivery of transformative customer experience for many of the world’s most iconic and disruptive brands. The Company delivers outcome-based customer engagement solutions through TTEC Digital, its digital consultancy that designs and builds human centric, tech-enabled, insight-driven customer experience solutions for clients and TTEC Engage, its delivery center of excellence, that operates customer acquisition, care, fraud prevention and detection, and content moderation services. Founded in 1982, the Company's 50,000+ employees operate on six continents across the globe and live by a set of customer-focused values that guide relationships with clients, their customers, and each other.


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Sales + Marketing Reverse Funnel Calculator